$ 11.95

*Online only price

We wondered just how to tell you about Cow Lick Spicy Beef Rub, and decided we couldn’t do any better than the Godfather of BBQ, Johnny Trigg.  He put it like this: “That was the best steak I ever had, and I’m from Texas!”

If you need more proof of the perfection of this Dizzy Pig original, know that this delicious beef seasoning is filled with loads of fresh ground pepper, earthy chilies, paprika, garlic and onion.  It’s the perfect complement to burgers, chili, steaks, prime rib and brisket.  It really makes everything beef pop right off the plate … or the grill or the pan, as the case may be.  Believe it or not, it’s surprisingly good on sliced tomatoes, too!



  • Medium heat level
  • Peppery
  • Earthy from chilies
  • Robust POP for beef

Our Favorite On

  • Steaks
  • Burgers
  • Brisket


  • Chili
  • Fresh Tomatoes
  • Eggs
  • Meatloaf